DAREU will showcase a new generation of gaming peripherals at the Saudi Electronics & Information Technology Exhibition 2026, featuring adaptive design, modularity, and high-performance gaming experiences. The lineup includes the FLEX Series, Ultra Keyboard Series, and Ultra Gaming Mouse Series, all designed for customization and speed. The Ultra 09 wireless mouse offers a detachable battery system for uninterrupted gaming sessions. DAREU is seeking distributors and partners at the event. Visit Booth H3.G170 to explore their latest innovations.

Today, Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand’s iconic Easy Bake franchise. Starring Huda Kattan and Cardi B, the launch introduces a fresh pink-and-lilac color story designed to take brightening, lifting and blurring to the next level across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders. Inspired by Huda and Cardi’s shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look. The result? Huda Beauty’s signature airbrushed finish, turned all the way up.

During the event, DoGo participated in a roundtable discussion jointly hosted by EUPD Research and Intersolar, sharing insights on grid-forming energy storage technology and the evolution of next-generation power systems. DoGo emphasised that as renewable energy penetration increases, the role of energy storage must evolve beyond simply storing and discharging electricity. It is becoming critical power infrastructure that can actively support the grid and enhance overall system resilience.

LG Electronics unveils the next evolution of its AI Home at IFA 2026. Bringing together AI-powered appliances, connected services and contextual intelligence, LG AI Home simplifies daily routines, enhances convenience and delivers a more personalized and intuitive customer experience. A Home That Understands YouLG AI Home analyzes schedules, routines, the home environment and appliance usage to recommend appropriate actions and optimize coordination between devices and services. By providing personalized suggestions based on real-world context, it proactively supports customers to spend less time managing their appliances and more time enjoying life. To illustrate this vision at IFA 2026, LG invites visitors to explore immersive AI Home spaces—spanning living, kitchen and rest zones—where they can experience firsthand how LG’s AI technologies coordinate devices and services around different everyday routines.

BLUETTI, a global provider of clean energy solutions, is making its debut at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026, showcasing its Vehicle Energy System and RV Solar System, both built for the seamless shift from road to camp, along with the Apex 300, at ADNEC Centre Abu Dhabi from Aug. 28 to Sept. 6. In-Transit DC Fast Charging, Worry-Free Camp PowerBLUETTI’s Vehicle Energy System combines Charger 1 with the Premium 100 V2 and Premium 200 V2 portable power stations, providing flexible power from the road to the campsite. Charger 1 delivers up to 560W of DC charging from a vehicle alternator, while the BLUETTI App enables real-time monitoring and charging control.The Premium 100 V2 and Premium 200 V2 provide portable power for everyday outdoor needs and extended off-grid adventures, with capacities of 1,024Wh and 2,073.6Wh respectively and high-power output for a range of appliances. Green RV Travel, Defying Off-Grid ChallengesBLUETTI’s RV Solar System, built around the RV5 Power Hub, integrates solar charging, power conversion and energy management into one system, featuring a 5,000W inverter with up to 10,000W of surge power. It also provides up to 1,360W of DC output for onboard appliances and equipment.

“The completion of Syria’s first international card transaction in more than 15 years is an important step in modernizing the country’s payments ecosystem. This achievement demonstrates the value of collaboration between the public and private sectors in enabling secure international payment acceptance, facilitating commerce and supporting sustainable economic development,” said H.E. Mohammed Safwat Raslan, Governor of the Central Bank of Syria.

STARCARES, the community impact initiative of STARTRADER, has completed the redevelopment of the basketball court at Communal Elementary School in Buhangin, Davao City, Philippines. Now open and in daily use, the facility serves approximately 20,000 people, including around 2,000 learners, 72 school staff, 1,600 parents, and 16,000 residents of Barangay Communal. The court offers a dependable space for learning, sport, and community life, becoming a gathering place for meetings, celebrations, and youth activities in Buhangin.

Electronic Device Solution Inc. (CEO Byeongok, Lim) is expanding its push into the Middle East defense semiconductor market, building on its GaN (Gallium Nitride)-based RF (radio frequency) technology. Electronic Device Solution Inc. specializes in GaN MMICs and RF components, modules, and systems used in defense, aerospace, and radar applications, and it possesses RF Total Solution capabilities spanning the entire process, from chip design to measurement, testing, production, product development, and packaging. Its main product lineup includes GaN MMICs supporting various frequency bands such as X-band and Ku-band, along with transmit/receive modules (TRM), high-power amplifiers (HPA), low-noise amplifiers (LNA), and RF switches.

ISTANBUL, Aug. 28, 2026 /PRNewswire/ — McDonald’s Türkiye takes its approach to locally inspired restaurant design a step further with “7 Wonders of McDonald’s,” a project that brings the culture, architecture and lifestyle of each city into the restaurant experience. Located across Türkiye, the seven restaurants—Bodrum Yalıkavak, İzmir Selçuk, Muğla Göcek, Antalya Land of Legends, Istanbul Sirkeci, İzmir Çeşme Drive-Thru and Antalya Merkez—are designed to reflect the character of their surroundings.

“InfoComm EDGE Collective will be a unique opportunity to convene the leaders responsible for shaping the future of connected environments in the GCC,” said David Labuskes, CTS, CAE, CEO of AVIXA. “By fostering collaboration and the exchange of ideas, the event will explore how pro AV can drive productivity, engagement, and regional growth while contributing to our vision for InfoComm EDGE 2027.”

This year, Testµ (TestMu) Conference marked the moment the industry moved from talking about agentic AI to engineering it responsibly,” said Asad Khan, CEO and Co-Founder of TestMu AI. “Across three days, we saw the world’s best engineering minds converge on a shared conviction: autonomous systems demand autonomous quality. The conversations and innovation.

Huawei OceanStor Data Storage leverages a high-efficiency and unified AI data platform, excellent capacity density and energy efficiency, and future-proof data resilience to comprehensively meet the diverse needs of enterprise use cases.

CEPI’s funding will advance the Bundibugyo vaccine candidate through preclinical development and into an early-stage clinical trial to assess the immunogenicity and safety of the vaccine candidate. The study in humans, known as a Phase 1 trial, is expected to take place in Africa.

LG Electronics has launched its annual ‘Summer Survivors’ Back-to-School campaign across the GCC region, offering promotional savings of up to 30 per cent across key product categories. The campaign plays on the bittersweet back-to-school moment, celebrating parents as they regain their daily structure, enjoy a little peace and quiet, and reclaim personal time for themselves. LG invites parents to reward themselves with long-awaited home tech upgrades—from immersive Smart TVs to time-saving washing machines and kitchen appliances.

Building on this leadership, Hisense is putting the viewing experience first, turning display technology into more immersive, lifelike experiences. The UR9 Series advances RGB MiniLED technology by independently controlling red, green and blue light at the backlight source, delivering richer colors, deeper contrast and greater detail, so movies feel more cinematic, sports more vivid and every scene truer to life.”Hisense’s continued leadership in the 100-inch-and-above TV segment reflects the strong appetite we are seeing across the Middle East and Africa for bigger, more immersive home entertainment experiences,” said Jason Ou, President at Hisense Middle East, Africa and India. “This leadership is also a testament to our continued focus on innovation and technological advancement, as we push the boundaries of what large-screen technology can deliver. We look forward to unveiling Hisense’s latest innovations at IFA in Berlin early next month.”

Mitrade is sponsoring the World Snooker Tour (WST) for the 2026/27 season, aligning its brand with a sport built on composure and sustained focus under pressure. Snooker demands discipline and total concentration from a player facing a shifting table — qualities that reflect the broker’s advocacy for responsible, informed trading. This global partnership lands as Mitrade’s growth accelerates. Since January 2026, the group reports that active trading clients increased 54% year on year, while the number of trades rose 79% and total lots traded grew 148%. The WST sponsorship provides Mitrade with a platform to engage with its growing community of traders and snooker fans and strengthen brand awareness across multiple markets.

The “Red Gold from Europe” promotional campaign is proud to announce its participation at the upcoming The Saudi Food Show 2026 (Jeddah Superdome – 27/29 September 2026). This exciting initiative aims to showcase the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role and versatility in both everyday and gourmet cooking. Attendees are invited to meet with tomato producers, enjoy live cooking sessions and explore the wide range of canned tomato options that exemplify European and Italian agricultural excellence. Join us at Stand 12-H6 during the fair to discover why “Red Gold from Europe” is your trusted choice for the highest quality and safety in the culinary world.

TruKKer is MENA’s largest digital freight network and the partnership will see TruKKer migrate its platform to Tencent Cloud’s Saudi Arabia region and adopt CodeBuddy, Tencent’s AI-powered coding assistant as a strategic initiative to transform its DevOps practices and operations.

An Arabian fantasy action-adventure inspired by the rich storytelling traditions of One Thousand and One Nights, ‘1001 Threads of Mizan’ introduces players to a handcrafted world combining exploration, large-scale combat and cooperative gameplay. Built for up to three players with drop-in, drop-out co-op, the game features both ground and aerial traversal, including a signature flying carpet system that allows players to explore its world and take on large-scale mystical creatures together.

Glean’s Enterprise Graph indexes data across every system an organization uses, mapping how content, people, and work connect. ARMOR DSPM works with the document content and metadata, using them as the input to its classification engine and assigning sensitivity, information type, and exposure risk based on what each file actually contains. The same classification context drives mapping to GDPR, HIPAA, India’s DPDP Act, and other regulatory frameworks. Glean customers get classification that operates across the same breadth of data Glean has already indexed — not a parallel discovery process on a subset of systems.